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持续复苏 Prada大中华区去年录得近8%增长

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  • 最后更新:2019-10-22

YIKAOCHANPINHESHUZIHUAZHANLVE,PradaKAISHIZAIDAZHONGHUAQUCHIXUFUSU。QUANQIUSHECHISHISHANGXINGYEZHUJIANFUSU,YIDALISHECHIPINJITUANPULADAPradaQUNIANDIZAIDAZHONGHUASHICHANGYECHIXUZENGZHANG。

一筒国际PradaJITUAN(01913.HK)JINRIGONGBU2017NIANQUANNIANYEJIBAOGAO,ANGUOJICAIWUBAOGAOZHUNZEJI,QUNIANSHOURUYUE30.56YIOUYUAN,TONGBIXIADIE3.6%;SHUIXIZHEJIUJITANXIAOQIANLIRUNDA5.88YIOUYUAN,TONGBIXIAHUA7.3%;JINGLIRUNZEXIADIE4.3%ZHI2.49YIOUYUAN。

MAOLILVYOUQUNIANTONGQIDE72%ZENGZHANGZHI73.5%,ZHUYAOHUILVQUSHIYUJIAOYOULIDEZHENGJIAXIAOSHOU。ZHIDEGUANZHUDEESHI,QINEIDAZHONGHUADEXIAOSHOUEWEI6.459YIOUYUAN,ANDANGQIANHUILVJILUDEZENGZHANG4.6%,ERANGUDINGHUILVJIZEZENGZHANG7.7%。

一筒国际QUNIAN5YUE31RI,JITUANJIANGNIANDUBAOGAOQIJIANDEJIEZHIRIYOU1YUE31RIGENGGAIWEI12YUE31RI。JITUANQIXIAPINPAIBAOKUOPrada、Miu Miu、Church’sJICar ShoeDENGPINPAI,JIEZHIZHI2017NIAN12YUE31RI,YONGYOU625JIANZHIJIEYINGYUNDIANPU。

ANQUDAOFEN:

一筒国际ZHIYINGDIANXINKAI25JIANJIGUANBI23JIAN,LINGSHOUEANDANGQIANHUILVJIXIADIE7.7%,ERANGUDINGHUILVJIZEXIADIE5.8%,BUGUOQUNIANXIABANNIANDEQUSHIXIANSHISUOYOUSHICHANGDEJIANFUSUOXIAO,YOUQISHIYATAIQUDEXIAOSHOUYUZUIHOUJIGEYUEJIAO2016NIANTONGQIYOUSUOZENGZHANG。

PIFAQUDAOXIAOSHOUEANDANGQIANHUILVJIZENGZHANG18.3%,ERANGUDINGHUILVJIZESHANGSHENG19%。GAIQUDAODEZENGZHANGSHOUHUIYUYUYoox Net-a-PorterDENGDIANSHANGJIANLIHEZUOGUANXI。

ANDIQUFEN:

YATAISHICHANGDEXIAOSHOUEANDANGQIANHUILVJIXIAHUA1.2%,ERANGUDINGHUILVJIZEWEIZENGZHANG0.8%。YUBEIKAOSHIERGEYUEQIJIAN,DAZHONGHUADEXIAOSHOUEWEI6.459YIOUYUAN,ANGUDINGHUILVJIZESHANGSHENG7.7%。

一筒国际OUZHOUDEXIAOSHOUEANDANGQIANHUILVJIXIAJIANG1.1%,ERANGUDINGHUILVJIZEXIAJIANG0.1%,YU2016NIANDEQINGKUANGYIZHI,YOUYULVYOUYEYINOUYUANQIANGJINGDUIGAIQUZHUYAOGUOJIADEXIAOSHOUZAOCHENGBULIYINGXIANG。

MEIZHOUDEXIAOSHOUEANDANGQIANHUILVJIXIAJIANG5.3%,ERANGUDINGHUILVJIZEWEIXIADIE3.9%。GAIQUBIAOXIANSHOULVKELIULIANGJIDANGDIXUQIUBULIYINGXIANG。

RIBENDEXIAOSHOUEJIAOQUNIANTONGQIJIANSHAO14.6%。DANGDIXUQIUXIAHUADUIGAIQIJIANYEJIZAOCHENGYINGXIANG。

ZHONGDONGDEXIAOSHOUESHOUDIYUANZHENGZHIHUANJINGDEBULIYINGXIANG,ANDANGQIANHUILVJIXIAJIANG11.2%,ERANGUDINGHUILVZEWEIXIAHUA9.4%。

ANPINLEIFEN:

FUZHUANGXIAOSHOUESHANGSHENG5.3%,GAICHANPINZAICHURIBENYIWAIDEDIQUJUNLUDEZENGZHANG。

PIJUYONGPINXIAOSHOUEXIAJIANG5.1%。XIAJIANGQUSHIZAINIANNEIZHUJIANGAISHAN,DEYIXINSHOUDAIKUANSHIDEGONGXIANRIYIZENGJIA。CIWAI,LVXINGDAIJIPEISHIXIAOSHOUBIAOXIANLIANGHAO。

XIELVXIAOSHOUEXIAJIANG8.4%。XIAJIANGYOUYUSHIFENGGAIFENBUJINXINGDAXINGNEIBUZHONGZUYINGXIANG,XIAJIANGFUDUYUNIANNEIWENBUSHOUZHAI。

ANPINPAIFEN:

PradaPINPAIDEXIAOSHOUEANGUDINGHUILVJIWEIDIE0.3%,SHOURUYUQUNIANYIZHI。QINEI,FUZHUANGXIAOSHOUEWENBUGAISHAN,ERYUBENNIANDUSHANGBANNIANBAOGAODEXIELVJIPIJUYONGPINXIAOSHOUEXIAJIANGZEYOUSUOXIAHUA。ZHENGTISHANG,YUQUNIANXIANGTONGYUEFENBIJIAO,GAIPINPAIYU2017NIANDICHENGXIANZENGZHANGQUSHI。

Miu MiuXIAOSHOUEANGUDINGHUILVJIXIADIE9.1%,YOUYUZAI2017NIANQIANGEYUEDUOJIANDIANPUGUANBIJIJINXINGDUOGEXINGXIANGZHONGSUXIANGMUYINGXIANG,OUZHOUJIRIBENXIAHUAYOUQIMINGXIANERYATAIQUXIAOSHOUEZEYOUYIDINGDEXIAJIANG。

Church’sPINPAICHANPINXIAOSHOUEANGUDINGHUILVJIXIAHUA8.6%,ZHUYAOYOUYUPIFAFENXIAOQUDAOZHONGZUYINGXIANG,ZAIOUZHOUSHICHANGFASHENGDABUFENXIAHUA。

QITAPINPAIMarchesi 1824PINPAIGAODIANCHANPINDEXIAOSHOUEBIQUNIANQIJIANSHANGSHENGJICar Shoe XIELVDEXIAOSHOUELUDEXIAHUA。

一筒国际DEYIYUYIXILIECELVEDEGAIBIAN,PradaZAIXIAOFEIZHEZHONGDESHOUHUANYINGCHENGDUZHUJIANTIGAO。JUSHUJUXIANSHI,JINNIANQIANLIANGGEYUE,PradaGUANJIANCIZAIGoogleDESOUSUOLIANGTONGBILUDE8.1%DEZENGZHANG,QUNIANXIABANNIANDEZENGFUZEWEI1.5%。

一筒国际ZAICHANPINFANGMIAN,PradaXINTUICHUDECahier、EtiquettePIBAO,YIJIDAIYOUTUZITUANHEMANHUAYINHUADECHANPINDOUSHOUDAOLEXIAOFEIZHEDEZHUIPENG。JUGoogle TrendSHUJUTONGJI,ZIPradaZAI2016NIANQIUDONGTUICHU CahierSHOUDAIHOU,GAICHANPINDEGUANZHUDUZAIQUNIANXIABANNIANDADAOXINGAO,CHAOGUOPINPAIJINGDIANDETwin Pocket HEInside Bag。

一筒国际ZAIPradaZUIXINFABUDE2018QIUDONGNANZHUANGCHENGYIXILIEZHONG,PINPAIYAOQINGLESIWEIJIANZHUJIEDECHUANGYIDASHIZAIPINPAIJINGDIANDENILONGCAILIAOJICHUSHANGJINXINGCHUANGZUO。

一筒国际QIZHONG,DEGUODEGONGYESHEJISHIKonstantin GrcicWEIPradaSHEJILEWEIQUNYUFENGMAO;BEIJINGNIAOCHAODESHEJITUANDUIHerzog&de MeuronZHIZUOLEZIMUNILONGCHENSHAN;BEIJINGCCTV“DAKUCHA”DEJIANZHUSHIRem KoolhaasSHEJILEBEIBAOKUANSHANGYI;LAIZIFAGUODEXIONGDISHEJISHIRonan BouroullecHEErwan BouroullecYITONGSHEJILEPradaSHOUNANILONGWENJIANJIA。

ZAIYINGXIAOFANGMIAN,PradaYEZAIKAISHIBUDUANWEIXIAOFEIZHECHUANGZAOBUTONGJINGXI。

CHULEWEIXIYINNIANQINGXIAOFEIZHEERKAISHEDEDUOJIAKUAISHANDIAN,QUNIAN10YUE,PradaZI2011NIANQIDONGDESHANGHAIRONGZHAIXIUSHANGONGCHENGZHENGSHIWANGONGBINGDUIWAIKAIFANG。CIZHAIDILISHIKEYUANSUZHI1918NIAN,DANGSHIMINGMENWANGZURONGZONGJINGJIAZUCENGYUCIJUZHU,KANCHENGSHANGHAIZUIWEIGAOYADEHUAYUANYANGFANGZHIYI。

YOUYURONGZHAIDUIYUZHONGGUOJINDAISHIDETESHUYIYI,PradaZHEIYIJUCUODEYINGXIANGLIYUANYUANCHAOGUOLESHECHIPINXINGYE,XUNSUYINQILESHEHUIWENHUAGEJIEDEMIQIEGUANZHU。

一筒国际PradaSHOUXIZHIXINGGUANPatrizio BertelliZAIRONGZHAIZHENGSHIKAIFANGDEFABUHUISHANGBIAOSHI,GAIXIANGMUZHANGXIANCHUMiuccia PradaDUIZHONGGUOMEIXUEYICHANDEJINGYANGYIJIDUISHANGHAIZHEIZUOCHENGSHIDEREAI,ZHEICHUANGZHAIDIYICHENGWEI PradaZAIZHONGGUOJUXINGGESHIWENHUAHUODONGDETESHUDIDIAN。

ZHIMINGWENHUARENSHIHONGHUANGZAIJIESHOUMEITIDECAIFANGZHONGBIAOSHI,“CONGWOGERENJIAODULAIKAN,ZHEIGEXIANGMUHENDACHENGDUSHANGZENGJIALEWODUIZHEIGEPINPAIDEHAOGAN。WOXIANGXINREAIGUJIANZHUHELISHIDERENDOUHUIYOUTONGGAN,JIUSHIBUDUIJIANZHUGANXINGQUDERENYEHUIJUEDEZHEIGEPINPAIHENLIHAI。”

YOUFENXIRENWEI,PradaRONGZHAIDUIYUPradaZAIZHONGGUODEPINPAIXINGXIANGJINGYINGZHONGYOUZHEHUASHIDAIDEYIYI。JINGUANGAIXIANGMUBINGMEIYOUYUXIAOSHOUZHIJIEGUAGOU,DANSHITAWUYIXIANGZHONGGUOXIAOFEIZHECHENGQINGBINGJINYIBUGONGGUPradaZHISHIFENZISHIDE、GAODUANYISHUHUADEPINPAIXINGXIANG,BOLILEQIZAIZHONGGUOSHICHANGDEKEBANYINXIANG。

GENGZHONGYAODESHI,PradaBINGMEIYOUXIANGQITASHECHIPINPAIYIYANGMANGMUYINGHENIANQINGXIAOFEIZHE,HUOZHEKEYIZHIZAOQINQIEGAN,FANERWEICHIYIGUANDESHULIGAN,DANTONGYANGSHIXIANLEXIYINSHOUZHONGDEMUDE。ZAOMENG,BIJINGSHISHECHIPINPAIDEDIYIYAOYI。

一筒国际ZHIDEGUANZHUSHI,SUIZHEZHONGGUODIQUSHECHIPINXIAOFEIDEBUDUANHUINUAN,PradaYUQUNIAN12YUEZHENGSHIZAIZHONGGUOTUICHUDAIYOUDIANSHANGFUWUDEPrada.com,YUJIZAIJINNIANJIANGJINYIBUXIANGQUANQIUTUIGUANG。

JUXI,PradaZAIXIANXIAMENDIANFASHOUDECHANPINYIZAIQUANXINGUANWANGSHANGJIA,GONGHANGAISHIZHUANG、PIJU、PEISHI、YANJINGDENGCHANPIN,BINGJIERUWEIXINZHIFUHEZHIFUBAOLIANGDAZHIFUFANGSHI。QUANXINDIANSHANGWANGZHANGENGSHIHESHOUJILIULAN,TIGONGFENGFUDEMEITINEIRONGYITISHENGHUDONGXING。GAIPINGTAITIGONGGEXINGHUADEZIXUNFUWU,TONGSHIDATONGXIANSHANGXIANXIAJIEXIAN,ZHICHIXIANSHANGXIADANSHITIDIANQUHUO,YEKEXIANSHANGYUYUESHITIDIANSIRENDAOGOUFUWU。

PradaJITUANZONGJINGLIJIANSHUZIDIANZISHANGWUZONGJIANChiara TosatoBIAOSHI,PradaZHONGGUODIANSHANGSHIDUIJITUANSHUZIHUAZHANLVEDEYIGEZHONGYAOJINZHAN,GAIZHANLVEJIYUSANDAZHIZHU,QIYISHITONGGUODIANSHANGPINGTAITUIDONGZAIXIANXIAOSHOU,QIERSHIKAIFARONGHEBUTONGGOUMAIFANGSHIDEQUANQUDAOGOUWUTIYAN,QISANSHIZENGJIAJITUANDUISHUZIHUADETOURU。PradaQIANGDIAO,YOUYUGUANWANGSHUYUZIYINGQUDAO,DIANSHANGFUWUDETUICHUJIANGYOULIYUJITUANLIRUNLVDETIGAO。

一筒国际CHULEYEJICENGMIAN,PradaDUIDIANSHANGYEWUDEJUJIAOHESHEJIAOMEITIDELIYONGYEYOUZHUYUPINPAIGENGJIAJINGZHUNDIGUANLIGUANGGAOXUANCHUANHUODONG,CONGERJIANSHAOBUBIYAODEYUNYINGKAIZHI。BUGUO,YOUFENXISHIRENWEI,XIANGJIAOYUJINGZHENGDUISHOU Gucci、LVHEAIMASHIDENG,PradaDEWEILAIZAISHUZIHUAFANGXIANGDEZENGZHANGKONGJIANJUDA。

一筒国际JINGUANYEJIRENGRANLUDEXIAHUA,DANSHOUXIZHIXINGGUANPatrizio BertelliBIAOSHIDUI2017NIANQUDEDEJINZHANGANDAOMANYI,JINNIANXIABANNIANHE2018NIANQIANLIANGGEYUEDEXIAOSHOUQINGKUANGYIJINGZHUBUGAISHAN,ZHENGMINGJITUANZHUANXINGZHANLVEKAISHIQUDECHENGXIAO。

一筒国际DUIYU2018CAINIAN,PradaYUJIQIYEJIJIANGHUIFUZENGZHANG,XIAOSHOUEZENGFUHUOWEI4.1%,JIN6GEYUEYILAI,PradaGUJIALEIJIZENGZHANGJIN35%,MUQIANSHIZHIYUEWEI831YIGANGYUAN。

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