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粉丝经济究竟是一种什么经济?(视窗)

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  • 最后更新:2019-12-02

一筒国际FENSIJINGJIJIUJINGSHIYIZHONGSHENMEJINGJI?(SHICHUANG)

FENSIJINGJIJIUJINGSHIYIZHONGSHENMEJINGJI?(SHICHUANG)

FABUSHIJIAN:2019-01-04 14:50:58 YIYOU: RENYUEDU

一筒国际YITIANMAOFENSIKUANGHUANJIEWEILI,CONGPINGJUNGOUMAILILAIKAN,FENSIRENQUNBIFEIFENSIRENQUNGAOCHUYUE30%;ERCONGPINPAIXIANSHANGYINGXIAOHUODONGDEZHUANHUALVLAIKAN,FENSIRENQUNSHIFEIFENSIRENQUNDE5BEI

一筒国际“WOYIJINGYONGLEHONGHUANGZHILI……”ZHEIJITIAN,ZHONGGUOYOUYONGYUNDONGYUANFUYUANHUIZAILIYUEAOYUNHUIJIESHOUCAIFANGDESHIPIN、JIETUSHUABAOLEWEIXINPENGYOUQUAN。DANGTAZHAIDENVZI100MIYANGYONGTONGPAIHOU,RENQIJINYIBUBIAOSHENG。JITIANNEIFUYUANHUIDEWEIBO“ZHANGFEN”SHUSHIBEI,FENSIZONGSHUYICHAO400WAN,BEIYUWEIXINYIDAIZHENGNENGLIANG“WANGHONG”。

一筒国际MINRUIDETAOBAOMAIJIAXUNSUSHANGXIANFUYUANHUI“BIAOQINGBAO”HEFUYUANHUITONGKUANJINGJIA、YONGMAODENG。FUYUANHUIDEFENSIHAIHUYUGUANGGAOZHUKUAILAIQIANGTAZUODAIYAN。GENGYOUFENSIZIZHIFUYUANHUIDAIYANQIAOKELI、YUNDONGYINLIAOHEYUNDONGYIDEGUANGGAOSHIYITU。KANLAI,ZHEIXIEFENSIMENDOUYOUJIAOQIANGDEFENSIJINGJIYISHI,XIWANGWEIOUXIANGSHIXIANSHANGYEZHUANHUA。

FENSIDEJINGJINENGLIANGYOUDUODA?“TIANMAONIANCHENGJIAOEYIJINGCHAOGUO1WANYIYUAN,XIAYIGEWANYIZENGZHANGDIANJIUYAOKAOFENSIJINGJI。JINNIAN‘TIANMAO6·18FENSIKUANGHUANJIE’DESHUJUXIANSHI,CONGPINGJUNGOUMAILILAIKAN,FENSIRENQUNBIFEIFENSIRENQUNGAOCHUYUE30%;ERCONGPINPAIXIANSHANGYINGXIAOHUODONGDEZHUANHUALVLAIKAN,FENSIRENQUNSHIFEIFENSIRENQUNDE5BEI。”ALIBABAFUZONGCAIJINGJIESHUO。

FENSIJINGJIZHEIMEHUO,TAJIUJINGSHISHENME?ZHONGGUOSHEKEYUANSHEHUIKEXUEPINGJIAZHONGXINZHURENJINGLINBORENWEI,FENSIJINGJIBINGBUSHENMI,XIYINXIAOFEIZHEZHUYILI,JIANGQIBIANWEIZHONGCHENGDEGUKE,BINGCANYUDAOCHANPINHUOFUWUDEXIAOSHOU、TUIGUANGGUOCHENGZHONG,JIUSHIFENSIJINGJI,ZHEIYUCHUANTONGSHANGYEBINGWUBUTONG。DANYIDONGHULIANWANGDAILAIDE“XIFEN”FANGSHIJIANBIAN、FENSIZENGZHANGXUNSU、SHEJILINGYUKUANFAN、TUIGUANGCHENGBENJIANGDIDENGXIANXIANGSHICHUANTONGSHANGYEHUANJINGSUOMEIYOUDE。

一筒国际ZAIHULIANWANGSHIDAI,JISHIBUZHUIXING,ZHIYAONIGUANZHUYIGEWEIBO、YIGEWEIXINGONGZHONGHAOHUOZHEYIJIAWANGDIAN,NIJIUCHENGLETAMENDEFENSI。MUQIAN,FENSIJINGJIZAIHENDUOLINGYUDOUBEISHOUZHUIPENG:

一筒国际TIQIOUXIANGFENSIJINGJI,HENDUORENHUIHUIYIQI2005NIANDE“CHAONV”,LIYUCHUN、ZHOUBICHANGHEZHANGJINGYINGYOUGEZIDEFENSITUAN:YUMI、BIMIHELIANGFEN。FENSIMENMEIHUA0.5YUANHUO1YUANQIANJIUKEYITONGGUOSHOUJIDUANXINJIOUXIANGTOUYIPIAO。

一筒国际RUJIN,XINOUXIANGFENSIJINGJIBIANXIANDEFANGSHIGENGSHIWUHUABAMEN。BIRU,90HOUFENSIXIAIDEOUXIANGTUANTISNH48,QIFENSIBUJINKEYIGOUMAIYANCHANGHUIMENPIAO,YIJIXIEZHEN、WENJU、YINGYUANWUDENGZHOUBIANCHANPIN,HAIKEYIGOUMAIWOSHOUQUANHETOUPIAOQUAN。FENSIMEIGOUMAIYIZHANGXINZHUANJI,KEHUODEYIZHANGWOSHOUQUAN,ZAIXIANXIAHUODONGSHIKEYUXINAIDEOUXIANGWOSHOU10MIAO。GOUMAI268YUANDEZHUANJIHAIKEHUODE3ZHANGTOUPIAOQUAN,GOUMAI1680YUANDEZHUANJIZEYOU48ZHANGTOUPIAOQUAN,YICICIJIFENSIGOUMAIGENGGUIDEZHUANJI。

CHULEJUNNANJINGNVDEOUXIANGPAI,WANGSHANGHAICHUXIANLELINGLEIZIMEITIXIFENDAREN,BIRULUOPANG——LUOZHENYU。TACHUANGLILEZIMEITI“LUOJISIWEI”,ZICHENG“MEITIANSHUAINAOJIANG,JIANGZHELIGUSHI,3NIANDUOXIYIN600DUOWANFENSI”。LUOPANGSUIBUSHIOUXIANGMINGXING,DANQIFENSIBIANXIANNENGLIYEBURONGXIAOQU,“LUOJISIWEI”DIYICI5XIAOSHISHOUMAIHUIYUANFEISHOURU160WANYUAN,DIERCI24XIAOSHISHOURU800WANYUAN。

一筒国际CIWAI,GUIJIAOQI、XIAODAOXIAOXI、LIUSHENLEILEIDUJINYONG、HUXINSHUDENGYIDAPIZIMEITI,YEJIEZHUXINLANGWEIBOHEWEIXINGONGZHONGHAOXUNSUXINGQI,YIKAODUTEDENEIRONGJULONGLEDALIANGFENSI,BUFENKAOGUANGGAODENGFANGSHIDADAOLEFENSIBIANXIAN。

PIJIUSHIKUAISUXIAOFEIPIN,XIAOFEIZHETONGCHANGHUIKANNAGEPAIZICUXIAOJIUMAINAGE。ERZAI“TIANMAO6·18FENSIKUANGHUANJIE”,MEIYOUJIAGECUXIAODE“QINGDAOPIJIUMOSHOUKUAN”XIAOLIANGCHAOGUO3WANSHENG,GONGXIANLEQINGDAOPIJIUWANGSHANGDIANPUZONGXIAOSHOUEDE45%。“《MOSHOU》DIANYINGREBO,XIANLIANGBANPIJIUDIANRANLEFENSIREQING,QINGDAOPIJIUDASHANGLEDIANYINGDEKUAICHE。”SHANGHAIKUAISUXIAOFEIPINXINGYEGUWENYANGYANGSHUO。

WEIXINGONGHAO“CANYINLAOBANNEICAN”JUJILE87WANFENSI,QIZHONGQICHENGYISHANGSHIZUOCANYINDELAOBAN。GONGHAOCHUANGSHIREN、SHOUXIZHIXINGGUANQINCHAOSHUO:“TONGGUOGONGHAOFABUTEDINGNEIRONGJUJITEDINGQUNTI,WOJIUNENGWEIFENSIYONGHUJINGZHUNHUAXIANG,YANJIUTAMENDESHIJIXUQIU,TUICHUYOUZHENDUIXINGDEJIAOYUPEIXUN、RONGZI、SHANGYETUIGUANGDENGFUWU。”ZHENGSHIYOULEDUIFUWUDUIXIANGDEJINGZHUNFUGAI,“CANYINLAOBANNEICAN”YIHUODELIANGLUNQIANWANJIBIEDERONGZI,GUZHIGUOYIYUAN。

一筒国际FENSIJINGJISHI“SHIWU+XUNI”XIAOFEITIYANDESHENGJI。RANGFENSILEYITAOYAOBAODEBUJINSHISHANGPINHEFUWU,GENGZHONGYAODESHIMANZUXINLIXUQIU

“ZHONGYUSHOUDAOLE,WODEGANJINCHUANSHANGXIANBAIYIXIA。”JINRI,BEIJINGMOUYINXINGZHIYUANLIUZIMOMAILEYIJIANYINYOU“MENGRENDUFU,YIGEXIAOHAODENIXI”DETXUSHAN。ZAIJIZHEKANLAI,ZHEIYIFUSHEJIBINGWUTEBIE,LIUZIMOQUEFEICHANGXIHUAN:“ZHEISHIYIPIANWEIXINSHANGTEHUODEWENZHANGBIAOTI,WOSHIZUOZHELIUSHENLEILEIDEFENSI,CHUANCHUQURANG‘DONGWODEREN’ZHIDAOWOMENDEQINGHUAI。”

GENJUTIANMAO4YIDUOHUOYUEYONGHUDEXIAOFEIDASHUJUFENXI,XIAOFEIQUSHIZHENGZAIGAIBIAN。YIDIJIAJINGZHENGHELIULIANGHONGLIHUODEZENGZHANGDEDIANSHANG1.0SHIDAIZAOYIGUOQU,YIPINZHIXIAOFEIWEIDAIBIAODEDIANSHANG2.0SHIDAIRENGZAIJIXU,DAN“SHIWU+XUNI”XIAOFEITIYANSHENGJIDEFENSIJINGJI,JIEKAILEDIANSHANG3.0SHIDAIDEXUMU,BINGCONGSHANGPINSHIWUXIAOFEIXIANGYULE、WENHUADENGXUNIXIAOFEIYANSHEN,CHENGXIANCHUYIXIEXINDEFAZHANDONGXIANG:

——HUDONGHUA。XIAOMILIANHECHUANGSHIRENLIWANQIANGCENGBIAOSHI“YUFENSIHUDONG”SHIXIAOMICHENGGONGDEMIJUE:“XIAOMIRANGFENSICANYUCHANPINYANFA、SHICHANGYUNYING。ZHEIZHONGSHENDUJIERU,MANZULEFENSIQUANXINDECANYUSHIXIAOFEIXINTAI。”

SNH48SHIZUIZHONGSHIYUFENSIHUDONGDEOUXIANGTUANTI。“SNH48JINGCHANGJUBANXIANXIAHUODONG,WOYUOUXIANGKEYIJIAOTAN、WOSHOU、WANXIAOYOUXI。HETAMENYIQICHENGZHANG,WODESHENGHUOTAIDUYEGENGJIJI。”ZAISHANGHAIDUSHUDEDAXUESHENGLUXINSHUO。

一筒国际——IP(ZHISHICAICHAN)HUA。MOSHOUPIJIU、FENNUDEXIAONIAO“ZHEXUEZONGZI”、BINGXUEQIYUANGONGZHUQUN……ZAIJINNIANDE“TIANMAOFENSIKUANGHUANJIE”SHANG,YIDAPIXINXING“IPHUA”CHANPINXIYINWUSHUFENSI。JINGJIERENWEI,ZAIFENSIJINGJIZHONG,XIAOFEIZHESHENGJIWEIFENSI,SHANGPINXIAOFEISHENGJIWEIIPNEIRONGXIAOFEI,ZHEIJIUXINGCHENGLE“IP—FENSI—PINPAI—XIAOFEIZHE”HUDONGDEXINSHENGTAICHANYELIANTIAO。JUGUSUAN,JINTXUDANYIPINLEI,MUQIANZHENGGEIPYANSHENGPINDESHICHANGGUIMOJIUYOUSHANGBAIYIYUAN。

——RENGEHUA。TIQI“LUOJISIWEI”,FENSIHUIXIANGDAOYOUQU、YOULIAODE“LUOPANG”;TIQILIUSHENLEILEI,FENSIHUIXIANGDAODUJINYONGDUTANGSHIXINGXIAZHANGYIDE“LEILEI”;TIQIHUXINSHU,FENSIHUIXIANGDAOFANMAISHAONVXINDE“LALA”……BUJINNEIRONGZAIRENGEHUA,SHANGPINHEFUWUYEZAIRENGEHUA,QIAOBUSIDEPINGGUO、AILONG·MASIKEDETESILA、LUOYONGHAODECHUIZISHOUJI、DIAOYEDENIUNAN、XISHAOYEDEROUJIAMO……DOUSHENSHENDASHANGLECHUANGSHIRENDERENGEBIAOQIAN。

一筒国际MASILUOXUQIUCENGCILILUNJIANGRENLEIXUQIUCONGDIDAOGAOFENWEIWUGEJIETI:SHENGLIXUQIU、ANQUANXUQIU、SHEJIAOXUQIU、ZUNZHONGXUQIUHEZIWOSHIXIANXUQIU。JINGLINBORENWEI,XIAOFEIYEYINMANZURENLEIBUTONGCENGCIDEXUQIUERCHENGXIANSHENGJITAISHI,DANGQIANXIAOFEIFANGSHIZHENGCONGCHUANTONGSHIYONGXINGXIAOFEIXIANGFENSIXINGXIAOFEISHENGJI,RANGFENSIMAIDANDEBUJINSHISHANGPINHEFUWUBENSHEN,GENGZHONGYAODESHIMANZUFENSIDEXINLIXUQIU。

一筒国际YINGZENGQIANGCHIXUSHENGCHANYOUZHIYUANCHUANGNEIRONGDENENGLI,BUNENGZHIKAOZIBENTOURUHESHANGYECHAOZUO,GENGBUNENGKAOSHUOZANGHUA、FANGDAFUMIANQINGXU“XIJING”,FENSIJINGJIYAOCHENGWEI“ZHENGNENGLIANGJINGJI”

一筒国际“YIDUANSHIJIANMEIKANWEIBO,JINQUFAXIANMOMINGQIMIAODIGUANZHULEHAODUOZIJIMEIGUANZHUDEHAO,‘BEIFENSI’LE。”SHENYANGMOUBAOXIANGONGSIZHIYUANXIAOJINGSHUO,“WOOURANSOUDAOTAOBAOSHANGYOUHENDUOZUOFENSITUIGUANGDEDIANPU,CAIMINGBAIZIJIKENENGJIUSHIBEIZHEIXIEDAOMAIFENSIDEDIANPU‘MAILE’。”

ZAIFENSIJINGJIDEJUDAXIA,DAOMAIFENSIYIJINGXINGCHENGYIGEHUISEJINGJILIANTIAO。ZAOZAISHIJINIANQIANDECHAONVSHIDAI,JIUCENGBAOCHUYOUXUANSHOUGURENGOUMAIJIQIANZHANGSHOUJIKAJIABANFENSIWEIQITOUPIAO;RUJIN,HENDUODISANFANGFUWUPINGTAILIYONGWEIBOWEIXINCHUSHOU“JIANGSHIFEN”。ZHEIBEIHOUHENKENENGSHEJIGERENXINXIXIELU、DAOYONGTARENXINXIDENGWENTI。

一筒国际——KAONEIRONGXIFEN。LIUSHENLEILEIDE《JINYONG、GULONG、LUXUNHUIZENMEXIEBABAQUNAER》DENGWENZHANGCENGSHUABAOPENGYOUQUAN,WEITADAILAIBUSHAOFENSI,“WOZHISHIZUOHAOZIJI,BAZHUANZHUDEDONGXIZUOHAO,CONGBUJUEDEDUZHEHAOHUYOU、HAOSHANDONG。”ZICHENGZHUYESHIDUJINYONGDEZIMEITIRENLIUSHENLEILEISHUO。

——KAOJISHUXIFEN。JINRUYIJIAFANDIAN,SAOYISAOZHUOSHANGDEERWEIMA,KEYIYIBUSHIXIANMIANFEISHANGWANG、GUANZHUDIANPU、CHENGWEIHUIYUAN。ZHEISHIZUOWEIXINDAIYUNYINGDEPANGDINGWEICANYINXINGYEKAIFADEWEIXINCHAJIAN,“XIAOFEIZHEWEILEMIANFEISHANGWANG、HUIYUANZHEKOU,TONGCHANGDOUYUANYICHENGWEIDIANPUFENSI。”PANGDINGSUOZAIDETUANDUIKAIFALE600DUOGEWEIXINCHAJIAN,HENDUOJUYOUXIFENGONGNENG。

一筒国际——KAO“ZAQIAN”XIFEN。QIANLIANGNIANWEIXINGONGHAOCHUZAIHONGLIQI,HAONEIRONGXIFENHENRONGYI,XIANZAIHONGLIQIYIGUO,ZIBENDEJINRURANGXIFENCHENGBENYUELAIYUEGAO。JUYENEIRENSHIJIESHAO,XINMEITI“YITIAO”SHANGXIANTIANJIUFENSIPOBAIWAN,QIBEIHOUCHULENEIRONGXIFENWAI,HAIYOUTENGXUNJINGZHUNGUANGGAOPINGTAIGUANGDIANTONGDEGONGLAO,“QIANLIANGNIANGUANGDIANTONGDEFENSIJUNJIAZAI3DAO4YUAN,XIANYIDADAOMEIGE10YUANZHI20YUAN。” ZHEIWEIYENEIRENSHISHUO。

一筒国际JINGLINBOSHUO:“DAOMAIFENSI、ZAQIANXIFENSHIXINGYELUANXIANG,MAILAIDEFENSIYEHENNANSHANGYEZHUANHUA。”YOUYENEIRENSHIRENWEI,RUGUOZISHENQUEFACHIXUSHENGCHANYOUZHIYUANCHUANGNEIRONGDENENGLI,ZHIKAOZIBEN“ZAQIAN”HESHANGYECHAOZUO,ZHONGJIANGZAOTAOTAIHUOZHUANXING。

一筒国际RANER,JISHISHIKAOYOUZHINEIRONGXIYINLAIDEFENSI,SHANGYEZHUANHUAYESHIGENANTI。“WOGUANZHULEHENDUOGONGHAO,LIUZHUFENSIHENNAN,RANGFENSITAOYAOBAOGENGSHINANSHANGJIANAN。”XIAOJINGSHUO, “XIANG‘LUOJISIWEI’MAIYUEBINGWOJIUBUGANXINGQU。”

JINGLINBORENWEI,“YAOSHIXIANFENSISHANGYEZHUANHUA,YOUSANGEQIANTI:FENSIYOUGOUMAIYU,YOUZHIFUNENGLI,YOUNIANXINGKECHIXU。QIZHONG,KECHIXUZUIZHONGYAO,BIXUZHANGQIWEIFENSITIGONGQISUOXUDEJIAZHI。SHIJISHANG,YAODADAOZHEIGEMUBIAOBINGBURONGYI。”

一筒国际DANGXIA,FENSIJINGJIZHISHOUKEREQIEYOUGAINIANCHAOZUOZHIXIAN。QISHI,YONGHUSHULIANGDAWEIBIJIUSHIFENSIJINGJI,BIRUSHUODOUBAN、ZHIHU、BAIDUTIEBASHANG,QUNZUYUFENSIBINGWUSHENDUGUANLIAN,ZHISHIPUTONGDEHUATIJUJI。PUTONGSHEQUJINGJIYUFENSIJINGJIZUIDADETEZHENGQUFENZAIYU:PUTONGSHEQUHUDONGYIGONGNENGWEIZHU,GANQINGWEIFU;FENSIJINGJIDEJIAOLIUHUOXIAOFEIQUDONGLIZESHIYIQINGGANWEIZHU。

一筒国际FENSIJINGJIDENENGLIANGYEBEIRENWEIKUADALE。YOURENSHENZHIRENWEI,ZHIYAOYOUZUGOUDEFENSI,JISHIMAIDESHICHUIZIYEXIAOLUBUCHOU。“WOBUXIHUANDESHANGYEZHUANHUAXINGSHISHIKAO‘JIESHI’MAISHANGPIN,JIUHAOBIMAICHUIZIHEWODEZHUYEDUJINYONGYIDIANGUANXIMEIYOU,QUEYAOYINGLIANXIQILAIJIGE‘JIESHI’RANGRENGOUMAI。ZHEISHIYIXISHENGNIANXING、TOUZHIXINYUWEIDAIJIADE。”LIUSHENLEILEISHUO。

BUKEFOUREN,FENSIJINGJIBEIHOUZHUYAOSHI85HOU、90HOUXIAOFEIRENQUN,TAMENDEGOUMAILIYEHUIYUELAIYUEQIANG,RUGUONENGJINKOUXIAOFEISHENGJIQUSHI,SHENWANIANQINGQUNTIXIAOFEIQIANLI,TUCHUCHANPINHEFUWUTESE,WEILAIFENSIJINGJIDESHICHANGKONGJIANHAISHIHENKEGUANDE。

一筒国际JINGLINBORENWEI,ZHENGTILAIJIANG,FENSIJINGJIHAICHUZAICHUJIJIEDUAN,FENSISHANGYEZHUANHUARENGZAISHICUOHETANSUOZHONG。TATEBIETIXING,ZUOFENSIJINGJIBUNENGZHIXIANGZHEJINGJIXIAOYI,HAIYAOGUANZHUSHEHUIXIAOYI,“YIXIE‘WANGHONG’YONGSHUOZANGHUA、FANGDAFUMIANQINGXU‘XIJING’,ZHEIYANGDEJIAZHIDAOXIANGSHIBUJIANKANGDE。XIWANGFENSIJINGJINENGCHENGWEI‘ZHENGNENGLIANGJINGJI’。”

一筒国际FENSIJINGJIFANZHIJIAGOUZAIFENSIHEBEIGUANZHUZHEGUANXIZHISHANGDEJINGYINGXINGCHUANGSHOUXINGWEI,SHIYIZHONGTONGGUOTISHENGYONGHUNIANXINGBINGYIKOUBEIYINGXIAOXINGSHIHUOQUJINGJILIYIYUSHEHUIXIAOYIDESHANGYEYUNZUOMOSHI。YIQIAN,BEIGUANZHUZHEDUOWEIMINGXING、OUXIANGHEXINGYEMINGRENDENG,BIRU,ZAIYINLECHANYEZHONGDEFENSIGOUMAIGEXINGZHUANJI、YANCHANGHUIMENPIAO,YIJIMINGXINGSUOXIHUANHUODAIYANDESHANGPINDENG。XIANZAI,HULIANWANGTUPOLESHIJIAN、KONGJIANSHANGDESHUFU,FENSIJINGJIBEIKUANFANDIYINGYONGYUWENHUAYULE、XIAOSHOUSHANGPIN、TIGONGFUWUDENGDUOLINGYU。SHANGJIAJIEZHUYIDINGDEPINGTAI,TONGGUOMOUGEXINGQUDIANJUJIPENGYOUQUAN、FENSIQUAN,JIFENSIYONGHUTIGONGDUOYANGHUA、GEXINGHUADESHANGPINHEFUWU,ZUIZHONGZHUANHUACHENGXIAOFEI,SHIXIANYINGLI。

DILIFENJINDEWUNIANMENGXIANGZHANFANGQING“YIXUEYIZUO”JIAOYUSHIJIANQINGMINGJIYINGLIE GONGZHUZHONGHUAHUNRELIEQINGZHUDANGDESHIJIUDASHENGLIZHAOKAI2017“QINGMINGJIYINGLIE GONGZHUZHONGHUA

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