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大学生创业服装品牌 两店一年营业额近50万_1

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  • 最后更新:2019-10-22

JIGEDAXUESHENGHEHUOCHUANGYEFUZHUANGPINPAI,YINIANDESHIJIANLIYIJINGKAILELIANGGEDIANBINGZHUCELEZIJIDEPINPAI,YINGYEEJIN50WAN,ZHEIHAISHIZAIFUZHUANGYEZAOYUHANDONGDEBEIJINGXIAWANCHENGDE。TAMENSHIRUHETUPODE?TONGSHILINGFUZHUANGYETOUTONGDEYAHUOWENTI,YOUSHIRUHEJIEJUEDE?ZHONGQINGWANBAOJIZHEZUORIDUITAMENJINXINGLECAIFANG。

传统模式

平均月营业额3万元

MAXIN,SICHUANMEISHUXUEYUANJIANZHUXUEZHUANYEDEBIYESHENG。2011NIAN11YUE,TAYUSANGEHAOYOUYIQICHUANGYECHENGLILEJIYIFUZHUANGSHEJIGONGZUOSHI,XIANRENZHIXINGZONGJIANYIZHI。

“WOMENSIGERENDOUSHIHAOPENGYOU,SUIRANGEZISUOXUEDEZHUANYEBUYIYANG,DANSHIDOUYOUCHUANGYEDEYIXIANG。WOBENRENXIHUANFUZHUANGSHEJI,SUOYIXUANZEFUZHUANGYEWEICHUANGYEFANGXIANG,TAMENSANGEDUICIYEMEIYOUYIYI。”MAXINGAOSUZHONGQINGWANBAOJIZHE,“ZUICHUWOMENYESHICAIYONGCHUANTONGMOSHI,YIFANGMIANZIJISHEJIYIFU,RANHOUZHAOBIEDEFUZHUANGGONGZUOSHIDAIGONGSHENGCHAN;LINGYIFANGMIANYETAOYIXIEYIFULAIMAI。”

CHUANTONGMOSHIXIAYUNYINGLE3GEYUE,PINGJUNMEIYUEYINGYEEYOU3WANYUANZUOYOU,ZHEIMEIYOURANGMAXINGANDAOMANZU,FANERRANGTAGANDAOLEYISIWEIJI。“YINWEIWOMENDEMUBIAOSHIDAZAOZIJIDEPINPAI,SUOYIWOGANDAORUGUOJIXUZHEIYANGXIAQUZHEIGEMUBIAOSHIBUKENENGSHIXIANDE,BIJINGWOMENDEGUIMOXIAO,SHUIPINGYEYOUXIAN。SUOYI,BIXUKAOLVZHUANXINGLE。”

外包借力

营业额大幅飙至5万元

ZENMEZHUANXING?ZHIDAOYITIANTAZAIWANGSHANGLEJIEDAO,BUFENWAIGUOFUZHUANGPINPAISHEJIHUANJIESHIYOUDULISHEJISHIWANCHENG。ZHEIZHONGMOSHIZAIZHONGGUOSHULIANGBUDUO,DANBEIJING、SHANGHAIDENGFADACHENGSHIYICHUXIAN。YUSHIMAXINYUTUANDUISHANGLIANGHOUFENTOUQIANWANGBEIJING、SHANGHAI、SHENZHEN、GUANGZHOUZHEISIZUOCHENGSHIKAOCHAXUEXI。SUIHOUZUOCHUZHONGYAOJUEDING———CAIYONGDULISHEJISHIJIQUNDEMOSHI,BASHEJIWAIBAOCHUQU。

MAXINJIESHAOCHENG,“WOMENXIANHEBEIJINGDE2GEDULISHEJISHIHEZUO,YUEDINGDUIFANGZHISHAOMEI2GEYUEJIWOMENSHEJIYIGEXILIE,WOMENCONGZHONGXUANZERENWEIBIJIAOHESHIDE,RANHOUZAIYOUSHEJISHIBAXUANHAODEYIFUMEIYANGJI1—2JIANGUOLAI。RUXIAOSHOUHAO,JIUZAIRANGSHEJISHIJIXUJI。YIFUMAICHUHOUSHEJISHIHEWOMENANLIUSIBILIFENZHANG。”

CAIYONGGAIMOSHIHOU,SUIFENCHENGZHINASICHENG,DANYIFUDEKUANSHIDASHOUDAXUESHENGHUANYING。YINGYEEFANERDAFUDUZENGJIALE66%,PINGJUNMEIGEYUE5WANYUANZUOYOU。MAXINBIAOSHI,“QUNIAN7YUE,WOMENZAIUCHENGTIANJIEYOUKAILEYIJIADIANBINGZHUCELEZIJIDEPINPAI,GUOQUYINIANLIQUANNIANYINGYEEWEI49.8WANYUAN。XIANZAIYIGONGYOU8GESHEJISHI,QIZHONG5GESHIBEIJINGDULISHEJISHI,BEIJINGDESHEJILINIANHEFENGGEBIZHONGQINGQIANWEIDEDUO。”

专家点评

创意回避传统模式两大问题

MAXINDENGRENDECHUANGYEANLI,ZHONGQINGDAXUEGUANLIXUEJIAOSHOUCENGGUOPINGJIESHOUZHONGQINGWANBAOJIZHECAIFANGSHIBULINZANSHANG:“WOMENCHANGSHUOCHUANGXIN、CHUANGYI,ZHEIGECHUANGYEANLIBENSHENJIUSHIYIGECHUANGYI,ZUOWEIDAXUESHENGNENGZUODAOZHEIYANGZHENDEYIJINGFEICHANGHAOLE。”CENGGUOPINGBIAOSHI,ZHEIGECHUANGYEANLICAIYONGSHEJIWAIBAODEFANGSHI,BIMIANLECHUANTONGFUZHUANGDIANZAISHEJIHUANJIECHUYUBEIDONGDIWEI,WUFAKONGZHISHEJICHENGBENDELIANGDAWENTI。ERQIE,BEIJING、SHANGHAIDENGDIDEDULISHEJISHISHENCHUSHICHANGDEDIYIXIAN,DUISHICHANGXUQIUDEJIESHOUXINGGENGQIANG、GENGKUAI,TONGGUOTAMENKEYIZHIJIEHUODESHIXIASHICHANGZUIXIN、ZUILIUXINGDESHEJI。

DUIYUGAIDIANLIRUNLVBINGBUGAODEWENTI,CENGGUOPINGBIAOSHI,“WOJUEDEDAXUESHENGCHUANGYEZAIQIBUJIEDUAN,BUNENGBALIRUNDEGAODIZUOWEIZHONGDIANGUANZHUDEDUIXIANG。DAXUESHENGJINGYANBUZU,ZAICHUANGYEDEQIBUJIEDUANZHONGDIANZAIYUXUEXIHEJILEI,XIANBAZIJIDEPINPAISHULIHAO、WEIHUHAO,DENGPINPAIDEYINGXIANGLIDALE,LIRUNZIRANYEJIUGAOLE。”

创富秘籍

设计生产外包借力

有效解决压货难题

一筒国际DUIFUZHUANGYELAISHUO,ZUIPADEJIUSHIYAHUO。YIDANMOUGEKUANSHIDEFUZHUANGBUCHANGXIAO,ZAOCHENGKUCUNJIYADEHUA,JIUHUIZUAIXIANJINLIUDEYUNZHUAN。ERDUIXIAOCHENGBENDEFUZHUANGDIANLAISHUO,BAOZHENGXIANJINLIUDELIUCHANGGENGWEIZHONGYAO。ERQIEFUZHUANGXINGYEJIJIEXINGMINGXIAN,GENGXINDESUDUHENKUAI,RUHECHULIBUDUANZENGJIADEKUCUNCHENGLEZUILINGFUZHUANGJIETOUTONGDEWENTIZHIYI。ZHEIGENANTI,MAXINDENGRENSHIRUHEYINGDUIDENI?

一筒国际“WOMENDECHUANGYESHIJIANCAIYINIANDUO,HAIYOUHENDUOWENTIYOUDAIJIEJUE,ZHEIYINIANLAIZUIDADEJINGYANJIUSHISHEJIHESHENGCHANJUNWAIBAODEMOSHI。”MAXINBIAOSHI,“DULISHEJISHISHEJIDECHANPINYOUTAMENZIJISHENGCHAN,WOMENZIJIDESHEJISHISHEJIDECHANPINYOUQITAGONGZUOSHIDAIGONG,ZHEIYANGJIJIANGDILEWOMENDECHENGBEN,MIBULEDAXUESHENGCHUANGYECHUQIZIJINYOUXIANDEJUXIANXING,ERQIEYOULIYUZENGJIAWOMENPINPAIDEYINGXIANGLI。”

一筒国际“WOMENDEYAHUOWENTIBUMINGXIAN,YIFANGMIANYINWEIGUIMOXIAO,FUZHUANGDESHULIANGBENLAIJIUYOUXIAN;LINGYIFANGMIAN,WOMENCAIQULESANGEZHAOSHU。”MAXINXIANGZHONGQINGWANBAOJIZHEBIAOSHI,SHOUXIANSHIGEXINGHUA,DIAOCHAXIANSHI50%DEXIAOFEIESHIYOU24-35SUIDERENQUNCHUANGZAODE,ERZHEIBUFENRENQUNDUIFUZHUANGTONGCHANGJIANGJIUGEXINGHUA。SUOYIZHUAZHUZHEIDIAN,ZHUYAOSHEJIGEXINGHUATUCHUDEFUZHUANGLAIYINGHEZHEIBUFENRENQUNDEXUYAO。

QICI,CAIQUXIANLIANGHUA。MEIGESHEJISHISHEJIDEFUZHUANGJUNXIANLIANGCHUSHOU,ZHEIYANGBUDANCUSHIXIAOFEIZHEJISHIGOUMAI,ERQIEHUIRANGXIAOFEIZHECHANSHENGXINXIANGAN,RENWEIXIANLIANGBANDEFUZHUANGKENDINGYOUDUDAOZHICHU,CONGERZENGJIAGOUMAILV;ZUIHOU,YUDULISHEJISHIZHIJIANYOUTUIHUOJIZHI,DUIYUTAMENSHEJIDEFUZHUANGRUGUOWOMENMEIYOUMAIDIAO,KEYITUIHUIQUBINGPEICHANG,ZHEIYANGYEBIMIANLEYAHUOWENTI。(ZHONGJINZAIXIAN)

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